Because culture isn’t just consumed. It’s sung.

Music has always been one of culture’s most powerful distribution channels. Long before social media trends and influencer marketing, song lyrics helped shape what people wore, drank, drove, and aspired to own.

From Patrón and Hennessy to Nike and Adidas, some of the world’s most iconic brands have benefited from being woven into songs heard millions—and sometimes billions—of times around the globe.

More Than Lyrics analyzes brand mentions across music to uncover which brands are winning culture, how cultural relevance changes over time, and which artists, genres, and moments are driving conversation.

Whether you’re a marketer measuring brand equity, a journalist tracking cultural trends, or simply a fan exploring the intersection of music and commerce, More Than Lyrics offers a unique lens into one of the most influential forms of modern marketing.