Privacy Policy

Information we collect

• Lead form details. When you request the full cultural report, we collect the name, work email, company, and job title you submit, along with the brand you searched.
• Searches. The brand terms you look up, so we can understand interest and improve the tool.
• Usage analytics. Only if you accept cookies, we use Google Analytics 4 to collect standard usage data — pages viewed, interactions (searches, clicks), approximate location, and device/browser type. No analytics are collected until you accept.

Cookies

• Functional. A cookie remembers that you’ve unlocked the full report, so you don’t have to re-enter your details.
• Analytics. Google Analytics cookies are set only after you choose “Accept” in the cookie banner. Choose “Decline” and no analytics cookies are set.

How we use your information

To follow up with you and share relevant MTW Agency insights, and to measure how the tool is used so we can improve it. We do not sell your personal information.

Where your information goes

• Lead details are stored in our Google Workspace (Google Sheets).
• Usage analytics are processed by Google Analytics.
• Song lyrics shown in the tool are provided under license by Musixmatch and are not personal data.

Your choices and rights

• You can decline analytics cookies at any time through the cookie banner, or by clearing cookies in your browser.
• Depending on where you live (for example under GDPR or CCPA), you may have the right to access, correct, or delete the personal information we hold about you.

Contact

Questions or requests about your data? Reach us through MTW Agency.